We continue the article about implementing a Social Media strategy by revealing what exactly we need to offer our followers to keep them with us as long as possible, but also to encourage them to interact.

Step 3. Create quality content

When we talk about quality content for social media channels, we do not limit ourselves only to the content on the website, but to all those elements that need to be integrated, added to the Social Media pages to achieve the desired results. Besides selecting the content, continuity or consistency in publishing must also be considered.

When trying to promote ourselves on social networks, we want to get as many followers as possible who interact with us, get involved, comment, and share. This is difficult to achieve if we do not offer people as varied content as possible, content that attracts them and that they cannot find on our website or on competitors' pages. Therefore, on Social Media, we must share more than just our blog articles: infographics, images, news, information, pictures, jokes, videos, quotes, all, of course, from our area of activity. This content must be filtered and selected according to the network, as not all allow the same type of content and not all react the same way.

There is no recipe to follow in this regard, so it requires a lot of involvement, constant checking of results, and permanent adjustments. However, it is good to have many more posts about others than about yourself, thus avoiding being labeled as "promotional" and annoying.

Step 4. Don't suffocate

After you have managed to gain followers interested in your activity, you may be tempted to add more content, to bombard them with information, links, and other such posts, all in the hope of making them interact more. Nothing could be more wrong. Capturing attention and filling their news feed with successive posts can lead to their oversaturation and, sooner or later, people will try to escape this "attack," consider you a spammer, and give up on you. Therefore, it is good to limit your posts within certain limits, which, however, differ from one network to another.

For example, for Facebook, 2 entries per day are enough, for Google+ and Twitter the number rises to 3, and in the case of Pinterest, up to 5 posts per day can be published. The differences are due to the popularity of the networks but also to their nature. Thus, on Pinterest, since it is only about images, the posts are only from this category, and people are looking for that.

Step 5. Automation

One of the main problems encountered by those who deal with Social Media and are just starting is the time required for actual publishing. We do not always have time to watch the clock and wait for a certain hour to post the next image on a certain network, so often we either give up on it or post it when we remember or have time. And this type of behavior can affect our success quite a lot.
Fortunately, there are simpler and very friendly methods: automatic scheduling of posts. In the case of Facebook, the situation is very simple, as it has its own post scheduling system, the only limitation being that it can only be done for a page and not for a personal account, but this is not so relevant for a business that wants to be promoted properly.

For other networks, Buffer can be used with confidence, as it is the only one that allows easy customization of scheduling and posts. A special schedule can be organized for each one, including Facebook. The goal is to appear in front of as large an audience as possible, as it is known that a post has an increasingly shorter life, and it is unlikely that someone will see it after 30 minutes from its publication.

Step 6. More traffic with the same posts

You may think that you do not have enough content to post 2 to 5 times a day on these networks. And you may be right. However, there are also tricks that can help you in several directions.

If you have written an article, it must be promoted. And not just once. In other words, after you have made the first post, it is good to return with the same post several times over the following period. However, it is essential not to use the same introductory text but to always adapt it. Another important element is the frequency with which you repost it. For example, on Twitter, you can post it four times in a month, while on Facebook it is good to resume the post only after a month. Nevertheless, using an old article can only bring benefits, especially since it also increases traffic to the site.

Step 7. Control and analysis

Control, verification, testing, and adjustment are part of online work, regardless of the segment. And here it applies at least as much. To better understand the audience's preferences and to optimize posts accordingly, constant counting and traffic analysis are necessary, both on social networks and on the actual website. Gradually, time preferences, image or descriptive text preferences will be observed, based on which the next posts can be made.

Conclusion

Establishing and applying a Social Media strategy is much more complex than it may seem at first glance, but once established, it can bring major benefits without requiring a considerable time resource.

Results will start to appear quite quickly, but these also depend on involvement and, very much, on the niche.