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What cloud-native means — principles and mindset

What cloud-native means — principles and mindset

The difference between lift & shift and cloud-native, the 12 factors applied in .NET, stateless services, configuration externalization, health checks, and graceful shutdown.

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Why follow-up brings more money than advertisements

Why follow-up brings more money than advertisements

Most businesses spend money to bring in new customers and completely ignore customers who have already shown interest. Follow-up is the cheapest and most effective sales tool you have at your disposal.

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Security in ASP.NET Core — a retrospective of a complete series

Security in ASP.NET Core — a retrospective of a complete series

15 articles, a single common thread: how to build a secure ASP.NET Core system from scratch. A narrative retrospective that connects all the concepts — from Security by Design to Audit Logging — into a coherent arc.

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Newsletter vs social media - what works better for your business

Newsletter vs social media - what works better for your business

Newsletter or social media? It's not a war between two channels — it's a question about what you want to build in the long term. Here is an honest comparison, with real numbers and contexts.

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Audit Logging and Security Events in ASP.NET Core

Audit Logging and Security Events in ASP.NET Core

How to implement audit logging and record security events in ASP.NET Core: what needs to be logged, the structure of an audit log, integration with Application Insights and Azure Monitor, automatic alerting, and GDPR compliance.

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Email marketing: dead or still very profitable?

Email marketing: dead or still very profitable?

For years it has been said that email is dead. The data says otherwise. Email marketing remains one of the most profitable communication channels — if you know how to use it.

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Rate Limiting in .NET — protect your APIs from abuse

Rate Limiting in .NET — protect your APIs from abuse

Built-in rate limiting in ASP.NET Core: Fixed Window, Sliding Window, Token Bucket, and Concurrency Limiter. Global and per-endpoint configuration, per-user policies, 429 responses, and integration with Azure API Management.

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Oravio vs. Intercom, Crisp, and Tidio - when enterprise solutions become overkill

Oravio vs. Intercom, Crisp, and Tidio - when enterprise solutions become overkill

Intercom, Crisp or Tidio? Find out why these enterprise platforms are oversized for small websites and when it makes sense to choose Oravio, the AI widget that knows your site's content.

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